Business Capabilites are a great & easy tool to translate between IT and Business. This session introduces Business Capabilities as a means of engaging with our prospects/customers' business functions. Business Capabilities enable business conversations and help translating between products, technical topics and business architectures. Business Capability Roadmap conversations help Red Hat to be seen as a strategic partner by our customers business sponsors and Enterprise Architecture Functions.
This session introduces the necessary terms, concepts and walks  you through an example on how to use Business Capabilities with your prospects and customers.
The hands-on lab component will enable you to replicate Business Capability conversations in your accounts.

Ideally you will have selected a prospect/customer you would like to have Business Capability conversations with and downloaded the related industry PCF from https://www.apqc.org/